Sharpening the Message: Why Listening Still Matters in a Digital World
Clancy Brodrick Clancy Brodrick

Sharpening the Message: Why Listening Still Matters in a Digital World

The best ideas aren’t born in isolation. They’re shaped in conversation — by listening to people who’ve lived the change, learning from their perspectives, and refining your own message in the process. This reflection looks at why those connections matter and how they shape the way we design modern, responsive systems.

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Culture Is the Backbone
Clancy Brodrick Clancy Brodrick

Culture Is the Backbone

What sets We Lead Out apart isn’t just how we build — it’s how we work. This reflection dives into the culture behind the delivery: autonomy, trust, and a dash of friendly chaos.

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What’s the Role of Sales in an AI-Native Org?
Clancy Brodrick Clancy Brodrick

What’s the Role of Sales in an AI-Native Org?

In an AI-native organisation, sales isn’t just automated — it’s transformed. AI handles the repetitive admin and outreach, freeing your people to focus on the human moments that close deals: trust, nuance, and real conversations. At We Lead Out, we believe the future of sales isn’t about shrinking teams, but repurposing them for work only people can do — with a CRM setup that makes the handover between agent and human seamless. Discover what it takes to design your sales motion for an AI-native future.

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Boost User Adoption with AI-Driven Strategies
Clancy Brodrick Clancy Brodrick

Boost User Adoption with AI-Driven Strategies

AI is the key to solving Salesforce user adoption problems, but don’t forget the power of change management. By tracking user behaviours and offering real-time, personalised support, you can ensure better engagement and faster, more effective adoption.

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Being In the Room

Being In the Room

This week, We Lead Out had a visible presence at both the Salesforce World Tour and the Agentforce technical workshop. For someone who prefers quiet building to crowded rooms, it was confronting. But what I found was a series of thoughtful, energising conversations with people who see the same cracks in the system that we do — and who want better. Being in the room matters.

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