Sales and Marketing in the Age of Hyperpersonalisation
AI is shifting sales and marketing from static campaigns to dynamic, self-improving systems. Hyperpersonalisation, agent-led prospecting, and feedback-loop-driven messaging are becoming the new standard. Services leaders must evolve their GTM models or risk becoming irrelevant.
Being In the Room
This week, We Lead Out had a visible presence at both the Salesforce World Tour and the Agentforce technical workshop. For someone who prefers quiet building to crowded rooms, it was confronting. But what I found was a series of thoughtful, energising conversations with people who see the same cracks in the system that we do — and who want better. Being in the room matters.
Track Your Prompts Like Code
As your agent matures, its prompt logic risks becoming invisible and unmanageable. This post shares a delivery-tested method to keep prompts versioned, testable and traceable so your team can debug and evolve AI behaviour with confidence.
Managing What Doesn’t Breathe: AI in the Org Chart
AI agents are reshaping how work gets done. Leaders must prepare for org charts that include digital labour—with metrics, management practices, and delivery models to match. Firms that treat agents as first-class team members will gain a structural edge.