Your AI agents deserve a probation period
Clancy Brodrick Clancy Brodrick

Your AI agents deserve a probation period

This week, We Lead Out had a visible presence at both the Salesforce World Tour and the Agentforce technical workshop. For someone who prefers quiet building to crowded rooms, it was confronting. But what I found was a series of thoughtful, energising conversations with people who see the same cracks in the system that we do — and who want better. Being in the room matters.

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Sales and Marketing in the Age of Hyperpersonalisation

Sales and Marketing in the Age of Hyperpersonalisation

AI is shifting sales and marketing from static campaigns to dynamic, self-improving systems. Hyperpersonalisation, agent-led prospecting, and feedback-loop-driven messaging are becoming the new standard. Services leaders must evolve their GTM models or risk becoming irrelevant.

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Being In the Room

Being In the Room

This week, We Lead Out had a visible presence at both the Salesforce World Tour and the Agentforce technical workshop. For someone who prefers quiet building to crowded rooms, it was confronting. But what I found was a series of thoughtful, energising conversations with people who see the same cracks in the system that we do — and who want better. Being in the room matters.

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Managing What Doesn’t Breathe: AI in the Org Chart

Managing What Doesn’t Breathe: AI in the Org Chart

AI agents are reshaping how work gets done. Leaders must prepare for org charts that include digital labour—with metrics, management practices, and delivery models to match. Firms that treat agents as first-class team members will gain a structural edge.

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Waking Up My Network Changed Everything

Waking Up My Network Changed Everything

When we started We Lead Out, I made a conscious decision to stop letting my network go dormant. What started as a growth tactic turned into something much more powerful: a mindset shift about relationships, trust, and sharing ideas with the people you rate.

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Start with Sharpness
AI, Strategy, Advisory, Transformation, Vision and Values Christopher Nugent AI, Strategy, Advisory, Transformation, Vision and Values Christopher Nugent

Start with Sharpness

You’ve mapped the now, now it’s time to shape the next. This post dives into how to design a future state that’s not just visionary, but practical. From defining business capabilities to aligning people, data, and tech, we walk through the key steps that actually lead to sustainable transformation. No jargon, just strategy that works.

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Designing the Future State: Where Strategy Meets Imagination
AI, Strategy, Advisory, Transformation Christopher Nugent AI, Strategy, Advisory, Transformation Christopher Nugent

Designing the Future State: Where Strategy Meets Imagination

You’ve mapped the now, now it’s time to shape the next. This post dives into how to design a future state that’s not just visionary, but practical. From defining business capabilities to aligning people, data, and tech, we walk through the key steps that actually lead to sustainable transformation. No jargon, just strategy that works.

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Where AI Is Already Paying Off: 2025 Use Cases You Should Be Piloting Now
AI, Strategy, Advisory, Transformation Christopher Nugent AI, Strategy, Advisory, Transformation Christopher Nugent

Where AI Is Already Paying Off: 2025 Use Cases You Should Be Piloting Now

AI isn’t coming, it’s already delivering real results across Australian businesses. From smarter sales outreach to behind-the-scenes automation, this post highlights five practical use cases where AI is quietly making work faster, smoother, and (dare we say?) more fun. If you're wondering where to start in 2025, these are the pilots worth running.

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Why We Built an AI-Native Consultancy from Day One
AI, Strategy, Advisory, Transformation Christopher Nugent AI, Strategy, Advisory, Transformation Christopher Nugent

Why We Built an AI-Native Consultancy from Day One

At We Lead Out, we didn’t retrofit AI into a legacy model—we built around it from the start. In this post, co-founder Christopher Nugent shares why we chose to create an AI-native consultancy from day one, what that really means in practice, and how it’s helping clients move faster, reduce costs, and unlock better outcomes. This is a behind-the-scenes look at a new kind of consulting firm—one designed for the AI era.

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Strategy Series: Mapping the Now Before Designing the New
AI, Strategy, Advisory, Transformation Christopher Nugent AI, Strategy, Advisory, Transformation Christopher Nugent

Strategy Series: Mapping the Now Before Designing the New

Before you can transform a business, let alone apply AI, you need to understand how it works today.

Not how it's supposed to work. Not what’s written in the process manuals. But how your teams get things done, where decisions are made, and how value is created and delivered.

This is where every successful transformation starts: with a clear-eyed, shared understanding of the current state of your operating model.

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Why the Time to Act on AI Is Now: The Environmental Forces Creating a Strategic Imperative
Christopher Nugent Christopher Nugent

Why the Time to Act on AI Is Now: The Environmental Forces Creating a Strategic Imperative

The rapid rise of generative AI and agentic automation is reshaping the strategic landscape for businesses across Australia. What was once a fringe capability is now a mainstream force. One that demands board-level attention. This post sets the stage for our 8-part series, exploring the key environmental insights that drive the need for immediate action. From sales to service, strategy to execution, we’ll unpack what’s working, what’s coming, and how to prepare.

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 AI Won’t Replace Your Team. But It Will Change How You Work.
Christopher Nugent Christopher Nugent

AI Won’t Replace Your Team. But It Will Change How You Work.

There’s a lot of noise about AI replacing jobs. One model per person. One agent per role.

But in reality, that’s not how the change is happening.

At We Lead Out, the right starting point is your operating model. You need to decompose what people do and ask where AI can step in to support, rather than replace.

It’s not about removing roles. It’s about helping your people focus on higher-value work, while AI agents handle the repetitive, rules-based stuff.

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