Sales and Marketing in the Age of Hyperpersonalisation
Future Strategy, Executive Briefings, Research Insights, AI & Professional Services Christopher Nugent Future Strategy, Executive Briefings, Research Insights, AI & Professional Services Christopher Nugent

Sales and Marketing in the Age of Hyperpersonalisation

AI is shifting sales and marketing from static campaigns to dynamic, self-improving systems. Hyperpersonalisation, agent-led prospecting, and feedback-loop-driven messaging are becoming the new standard. Services leaders must evolve their GTM models or risk becoming irrelevant.

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Managing What Doesn’t Breathe: AI in the Org Chart
AI & Professional Services, Future Strategy, Executive Briefings, Research Insights Christopher Nugent AI & Professional Services, Future Strategy, Executive Briefings, Research Insights Christopher Nugent

Managing What Doesn’t Breathe: AI in the Org Chart

AI agents are reshaping how work gets done. Leaders must prepare for org charts that include digital labour—with metrics, management practices, and delivery models to match. Firms that treat agents as first-class team members will gain a structural edge.

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