
Don’t Pick a Platform. Frame a Play.
Don’t let your fit-gap lead straight into a vendor trap. Frame solution plays that combine design, tech, and change, and turn decision paralysis into confident, aligned action.

The Fit-Gap Fallacy: More than a checklist
Forget the feature checklist. A good fit-gap shows where the real risks are—technical, cultural, and commercial. Here’s how to run one that drives action.